Director of Marketing Communications
Scott leads key external communications for WIDA including WIDA News that reaches approximately 180,000 subscribers. In addition, he supports the Annual WIDA Conference and leads outreach efforts for WIDA @ Conferences. As part of the new Marketing department within WIDA, Scott is building a comprehensive product/service portfolio. He is also actively engaged in driving growth and product diversification as well as co-leading efforts toward competitive market analysis.
While WIDA programs/services can be complex to understand and implement, Scott has accepted the challenge of providing simple, easy-to-understand marketing materials for WIDA clients and customers. He is driven by a single word - simplify.
Phone: (608) 265-4791
Office: 743 Ed Sciences